Process Created a congruent branding package and marketing campaign that was unique to each event, but made to last all season and year over year. Worked closely with Brice Station owners and their internal promotional team to provide ongoing visual design support for their annual summer concert series. A key[…]
Process Expanded product photography and lifestyle shot library significantly for Raydoor to increase conversions and support sales. by Organized and coordinated on-site and off-site photography shoots for Raydoor. On-site photography included documenting showroom products as well as doing hardware silos in a light box. Results Off-site photography was captured at[…]
Process Made a convenient one-stop-shop with site evaluation, sign design and manufacturing. As part of their full rebranding efforts, Lila & Sage Catering were in need of all new signage. This included retail signage, wayfinding signs and vehicle decals. All assets were designed in Illustrator and mocked up for[…]
Process Tasked by RAYDOOR to oversee development of branded artwork and advertising material from concept through completion. Responsibilities also included establishing rapport with representatives from various publications to negotiate insertion order terms, ad rates and to communicate delivery of creative material within agreed timescales. While at RAYDOOR, frequently worked to[…]
Process As an ongoing brand and design consultant worked closely with ownership to implement a brand refresh of all creative material. This included applying a revised logo across a wide variety of creative material including: entire label collection, merchandise, signage and promotional material. Developed relationships with production vendors to ensure[…]
Process Developed comprehensive reports based on marketing, sales trends, and demographic data analysis. Designed processes to effectively evaluate existing data. Implemented tags to drive actionable insight from google analytics such as pathing behavior flow, goals, sales funnels and conversion tracking. Results Built custom reports in Excel and visual dashboard in[…]
