ABOUT THIS PROJECT Part hobby and part paid side project, letterpress printing has provided a way to keep designs and experience fresh and engaging over the years and a great way to offset digital and web experience. The large overlap of skills from graphic design to printer have made this[…]
Process Implemented steady and seamless design updates to all collateral material for Raydoor in-house and with several 3rd party firms handling our brand. As the Marketing Manager for Raydoor, the visual design and production management of all brand-related collateral material was elevated. Over the years, incremental improvements to the existing[…]
Process Redesigned a popular winery guide to easily convey information to seasoned members and first-time visitors. Hired by the committee of a local non-profit to do a full redesign of one of their main strategic marketing components. The committee mass distributes the brochure to capture new audiences and provide additional[…]
Process Created a congruent branding package and marketing campaign that was unique to each event, but made to last all season and year over year. Worked closely with Brice Station owners and their internal promotional team to provide ongoing visual design support for their annual summer concert series. A key[…]
Process Updated the brand of a long-established small business, Lila & Sage, as they grew to a full catering business. Worked closely with the owner and key partners to develop a new logo and identity. The project involved changing the company’s image by developing a new cleaner logo, and related[…]
Process Expanded product photography and lifestyle shot library significantly for Raydoor to increase conversions and support sales. by Organized and coordinated on-site and off-site photography shoots for Raydoor. On-site photography included documenting showroom products as well as doing hardware silos in a light box. Results Off-site photography was captured at[…]
Process Tasked by RAYDOOR to oversee development of branded artwork and advertising material from concept through completion. Responsibilities also included establishing rapport with representatives from various publications to negotiate insertion order terms, ad rates and to communicate delivery of creative material within agreed timescales. While at RAYDOOR, frequently worked to[…]
Process As an ongoing brand and design consultant worked closely with ownership to implement a brand refresh of all creative material. This included applying a revised logo across a wide variety of creative material including: entire label collection, merchandise, signage and promotional material. Developed relationships with production vendors to ensure[…]
Process As marketing manager at Raydoor, worked closely with executive team to implement a full catalog redesign. The previous version had been in circulation with limited updates for yearly 10 years, as such all team members had significant feedback regarding how they wanted the revised catalog to look and feel. […]
Process Hired on a project by project basis for a number of internal teams within UNICEF. These projects were often centered around branding internal documents, presentations and papers to adhere to divisional or global brand identity. Sometimes this included taking raw text and flowing it in a print production[…]
