Resume

EXPERTISE

Visual Design
Print Production
Creative Direction
Digital UX + UI
User & Web Analytics
Digital Marketing
Branding

SKILLS

Adobe CS
Typesetting
Color Theory
CSS/html/JavaScript
Layout/Composition
Office 365 
Google Suite
Google Data Studio
HubSpot
Data Visualization
Sketch/Figma
WordPress
E-Commerce Mgmt 
Social Media
Photography Direction

CERTIFICATES

Storytelling for Business

Hubspot Inbound Sales
and Marketing

Psychology of E-commerce

Gestalt Psychology
and Web Design

PROFESSIONAL EXPERIENCE

MARKETING & WEB MANAGER
Raydoor Inc., New York, NY
Feb 2015 – Present

Primary marketing and UX designer, handling all aspects of the company’s websites, CMS and digital marketing, all while managing annual department budget.  Working closely with sales and executive teams to utilize user data to inform design decisions and marketing strategy.  

•  Full-stack web development of e-commerce and
lead-gen web platforms
•  Lead and team participation in IT Project management and the
system development life cycle
•  UX engagement, content design, and product and delivery
strategy
•  Coordinating multi-channel marketing strategies
•  Analyzing advertising returns and reporting to executive teams

DIRECTOR OF MARKETING & WEB COMMUNICATIONS
Bear Valley Music Festival, Bear Valley, CA
Dec ’13 – Dec ’14

Creative director, responsible for UX design and implementation of complete re-brand of seasonal marketing strategy. Deliverables included: in-house collateral material, full website redesign and relaunch, leveraged marketing campaigns with national media outlets and collateral suite.

•  UX engagement with client leading to complete content
redesign, and delivery strategy for ticket purchasing process
and customer journey\
•  Full print branding and collateral redesign
•  Email broadcasts and social media management

MARKETING SUPPORT SPECIALIST & WEB DEVELOPER
DMC Green, Stockton, CA
Jan ’10 – May ’11

IT Project manager and brand UX designer. Created a brand toolkit to coordinate the brand requirements of national oil companies to uphold their specific standards and regulations. Developed sales and consumer awareness materials.

•  IT Project management for the redesign and release of
company website utilizing a CMS, database tools and
delivery pipelines
•  Delivery of large-scale production computer graphics utilizing
graphic software
•  Photography and web UX direction and delivery strategy

GRAPHIC DESIGN CONSULTANT
UNICEF, New York, NY
Feb ’07 – Jan ’09

A member of the design team responsible for supervision of global brand policy. Assisted senior staff members with project development and helped to coordinate production with outside vendors. Developed user templates for in-house documents and local intranet microsites utilizing a CMS.

ONLINE MARKETING COORDINATOR
Athleta, Petaluma, CA
Oct ’02 – Feb ’06

IT Project manager and full-stack web developer overseeing
e-commerce site. Daily page updates and traffic monitoring utilizing web analytics tools and reporting results to senior staff. Technical support for user-reported issues. Assisted with digital editing of photos for print catalog. Collaborated with marketing team members to develop weekly customer e-mail campaigns.

Freelance Projects

PERSONAL REFERENCES AVAILABLE UPON REQUEST